No good deed goes unpunished as Reese Witherspoon can tell you. I’m Amy E. Feldman.
In April, Reese Witherspoon’s clothing line, Draper James, posted an Instagram message reading: Dear Teachers: During quarantine, we see you working harder than ever… To show our gratitude, Draper James would like to give teachers a free dress,” It went on to state: offer valid while supplies last. Winners will be notified April 7. To enter, teachers had to give pictures of their school IDs, and their contact info.
Almost a million people applied; problem was, there were only 250 dresses to give away. What would have been a nice gesture turned into a public relations nightmare, and now a class action lawsuit, claiming that it was a misleading lottery designed to get contact information and to get people to buy their dresses. Draper James, which argues that there wasn’t anything deceptive about it because they used the words “winner”, suggesting that not everyone would get a dress and the words “while supplies last”, calls the lawsuit baseless.
But it certainly would have been easier for Draper James to defend if they’d said how many dresses were to be given away—a lesson that they’re learning from the teachers.
From The Judge Group, I’m Amy E. Feldman for KYW News Radio.