The Better Business Bureau thinks calling essential oils “therapeutic grade” doesn’t make the grade. I’m Amy E. Feldman.
Essential oils are a ten billion dollar business. They’re marketed as having the ability to affect people’s moods or emotions. In fact, many essential oil bottles say “therapeutic grade” on the label—so what are the standards for “therapeutic grade” oils? Legally? Nothing.
Contrary to popular belief, there is no US regulatory agency that certifies or approves essential oils for their quality or purity. That’s a marketing term. It’s the reason that the National Advertising Division of the Better Business Bureau recently asked an essential oils manufacturer to remove the words “therapeutic grade” from their label because it said the company hadn’t proven their health benefits. If you like the smell, go ahead and buy them, but if a company convinces you it can heal you without any proof, that stinks.