A new lawsuit claims buyers of sunglasses are unintentionally giving away more than they realize. I’m Amy E. Feldman.

Luxury retailer LVMH sells glasses and sunglasses online, and has a feature on its website that lets potential buyers virtually “try on” the glasses by taking and uploading a selfie so their web tool can overlay the glasses and buyers can see how they’ll look. 

The problem, according to a newly filed lawsuit, is that LVMH fails to tell the potential buyers either that it uses a facial scanning technology, or how that biometric data, the information about an individual’s physical characteristics that can be used to identify the person, is being used and stored. 

The lesson to everyone who is thinking of uploading photos is to get out your old reading glasses and see whether the company is collecting your biometric data before you decide whether to give them your photo when buying your new glasses.

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