TurboTax’s Free Free Free ad campaign is done done done. I’m Amy E. Feldman.
The New York Attorney General just announced a one hundred forty-one million dollar settlement in a case brought against Intuit, the company that owns TurboTax.
The suit claims the TurboTax Free edition is only free for about a third of taxpayers, and TurboTax promised free tax services to low income taxpayers, but then deceived them into paying for the product, despite the fact that actually free federal tax services were available to those low-income taxpayers.
About 4.4 million consumers who were eligible for the IRS’s Free File program but who instead used the company’s TurboTax Free Edition for tax years 2016-2018, will be entitled to about $30 per year of use. And everyone with ears will get the benefit of no longer listening to the Free Free Free ads, which the company has agreed to suspend, effective immediately.